HARO Link Building – Earn Real Editorial Backlinks
Earn Editorial Backlinks by Being
the Source Journalists Choose.
HARO link building is a form of reactive Digital PR.
Instead of pitching stories, we respond to journalists who are actively looking for expert input.
When your contribution is selected, you earn:
Editorial mentions
Contextual backlinks
Coverage on real publications
All links are earned through editorial judgment — not placement, payment, or negotiation.
What is HARO Link Building?
What HARO Link Building Is (and Isn’t).
HARO link building works by connecting journalists with expert sources.
Journalists publish requests when they need:
Quotes
Expert commentary
Industry insights
Practical examples
We respond on your behalf with concise, relevant answers written in your voice.
What HARO link building is:
Reactive
Editorial
Earned media
What it is not:
Guest posting
Link insertion
Anchor-text controlled SEO
Guaranteed publisher placement
If a journalist chooses your response, coverage follows. If not, it doesn’t.
That uncertainty is exactly what makes these links credible.
HARO Digital PR Platforms
Platforms We Monitor.
We actively monitor multiple journalist request platforms, including:
Other niche journalist networks
Opportunities are filtered based on:
Relevance to your business
Publication authority
Likelihood of editorial fit
We don’t chase everything. We focus on opportunities where selection is realistic and worthwhile.
HARO Link Building Process
Our HARO Link Building Process.
HARO works on speed, relevance, and quality. Execution matters.
Our process includes:
1. Daily Monitoring
We monitor journalist requests throughout the day and identify opportunities aligned with your expertise, product, and positioning.
2. Opportunity Filtering
Requests are evaluated based on:
Topic relevance
Publication quality
Editorial intent
Competition level
Low-quality or irrelevant requests are ignored.
3. Writing Expert Responses
We write concise, value-driven responses:
In your brand or founder voice
Focused on helping the journalist, not selling
Structured for easy quoting
Where appropriate, we position you as:
A founder
An executive
A subject-matter expert
4. Submission & Follow-Up
Responses are submitted within journalist deadlines.
If coverage goes live, links and mentions are tracked and reported.
Fully Personalized
Voice, Positioning & Approvals.
We adapt responses to your preferred positioning:
Founder-led
Brand-led
Executive or expert-led
Approval workflows are flexible:
Fully managed (no approvals)
Selective approvals
Full review before submission
We align on this upfront to avoid delays that cost opportunities.
Websites we’ve managed to get featured on.
What to except from HARO
What to Expect From HARO Links.
Links from HARO Link Building follow editorial standards, which means:
Anchor text is natural and uncontrolled
Links are often branded or URL-based
Not every response results in coverage
Placement timing varies by publication
This is normal.
Anyone promising exact anchors, fixed publishers, or guaranteed placement is not doing genuine HARO outreach.
Why HARO Links are valuable
Why HARO Links Are Valuable.
HARO links are valuable because they are:
Editorially reviewed
Contextual
Difficult to replicate consistently
Placed on sites with real audiences
They support authority building rather than short-term manipulation, and often complement proactive Digital PR campaigns well.
For who is HARO Link Building?
Who HARO Link Building Is Best For.
HARO link building works best for:
SaaS and B2B companies
Founders with clear expertise
E-commerce brands in competitive markets
Agencies looking for white-label execution
It is less effective for:
Anonymous affiliate sites
Brands without clear positioning
Companies unwilling to be quoted publicly
Expertise matters. HARO rewards it.
Pricing
Three HARO Link Building packages.
One clear outcome.
Each plan runs as a 3-month campaign with defined link targets.
No hourly billing, no vague retainers.
Launch
€995/month
3-month campaign • 5+ links guaranteed
A focused starter campaign for brands that want to test Digital PR properly.
At least 5 editorial backlinks
All links from DR 30+ websites
Minimum 2 links from DR 70+ domains
At least 2 links from high monthly visits
Only 1-time campaign available
Growth
€1990/month
3-month campaign • 10+ links guaranteed
A bigger, more active campaign for brands who want backlinks to become a regular growth lever.
At least 10 editorial backlinks
All links from DR 30+ websites
Minimum 2 links from DR 70+ domains
At least 2 links with high monthly visits
Only 1-time campaign available
Dominance
€5895/month
3-month campaign • 30+ links guaranteed
An aggressive campaign for very competitive markets or brands that want to move quickly.
At least 30 editorial backlinks
All links from DR 30+ websites
Minimum 6 links from DR 70+ domains
At least 6 links with high monthly visits
Only 1-time campaign available
All plans include strategy, campaign planning, copywriting, outreach, HARO-style responses and reporting.
All coverage is earned – we don’t buy links or use PBNs.
*If campaign KPIs are not met within the initial term, we continue execution at no additional cost until targets are reached or further execution becomes unreasonable. No refunds apply.
Robbert Bink
Founder at Bink Media
Have a question?
Let’s schedule a call.
We’ll answer any question you have and look at your site, goals, and competition. Afterwards we’ll tell you honestly which approach fits best, or if Digital PR isn’t the right move right now.
No obligations.
FAQ
A few common
questions.
If you don’t see your question here, just send a message – we’ll answer honestly.
Do you guarantee a specific number of links?
Each package has a minimum link number (5+, 10+ or 30+). Because we work with real journalists, no one can promise an exact number on a specific day – but campaigns are designed to reach or exceed those floors, not just “try our best”.
Where will my links come from?
From a mix of journalist request platforms, news sites and niche publications that make sense for your topic and market. We care about context and authority, not random domains on a list.
Is this approach safe for SEO?
Yes. We focus on editorial, earned coverage. No paid link schemes, no PBNs, no automated spam. That’s the kind of link building search engines expect to see for healthy brands.
Do you work with agencies?
Many of our clients are SEO and content agencies. We can work white-label with your processes and reporting, so you keep the client relationship while we handle fulfillment.
What do you need from us to get started?
Mainly: your website, key pages, target markets and clarity on what you sell. If you have an expert we can quote, even better. We’ll guide you through a simple onboarding call.
How quickly will we see results?
Some links land within the first few weeks, others take longer as journalists publish their pieces. Normally you’ll see first opportunities and early wins within the first 4–8 weeks of a campaign.
Do you work with every kind of business?
We work with a wide range of businesses, but due to industry-specific and editorial constraints, we’re not able to accept every client.
Contact
Tell us what you’re
trying to rank.
Share a few details about your site and we’ll tell you honestly which package we’d start with – or if Digital PR isn’t the right fit.