The visibility problem

A great business deserves to be discovered.

Every day, people search for exactly what you offer. But having a website isn’t the same as being found. When search engines can’t understand, reach or trust your pages, your business ends up on page three — where very few people ever look.

Discoverability depends on three things.

Get them right together, and a website stops being a brochure and starts being found.

  1. 01

    Relevance

    Your pages need to answer what people actually search for — in their words, for the services and places you really cover.

  2. 02

    Technical accessibility

    Search engines must be able to find, crawl, render and understand your pages quickly. Small technical issues quietly block visibility.

  3. 03

    Useful content

    Clear, genuinely helpful pages earn trust from searchers and search engines alike — and keep working long after they are published.

Why qualified search visibility is worth building

People who find you through search already have a need — and they are often comparing options right now. Being visible for the right searches puts your business in front of them at exactly that moment, without paying for every click.

  • Searchers arrive with intent, not curiosity
  • Useful pages keep working month after month
  • Visibility for the right terms beats traffic for the wrong ones

The work behind growth

From invisible to discoverable.

Growth in search isn’t a trick. It’s six kinds of careful work — done properly, then repeated and refined every month.

  1. 01Understand search intent

    We learn how your customers actually search — what they need, how urgently, and what convinces them.

  2. 02Identify valuable keywords

    We prioritize the searches most likely to bring the right customers, not just the biggest numbers.

  3. 03Improve important pages

    Titles, headings, structure and copy are sharpened so your key pages clearly answer those searches.

  4. 04Solve technical issues

    Crawl errors, redirect chains, broken links and slow pages are found and fixed, one by one.

  5. 05Build useful content

    New pages answer real customer questions and link to the services that matter.

  6. 06Review performance

    Search Console data shows what is working. Next month’s priorities adapt to it.

Choose your service

Two ways to grow. One clear standard.

Most businesses start with SEO — steady monthly work on your own website. HARO link building adds guaranteed editorial backlinks on top.

Primary service

Monthly SEO subscriptions

Defined monthly work on your own website: page improvements, technical fixes, new search-focused content and a clear report of everything we did — and what changed.

  • Three plans: Essentials, Growth and Scale
  • First-month onboarding included
  • 3-month initial term, then month to month

Secondary service

Digital PR & HARO link building

We answer relevant journalist requests with genuine expert input from your business, and guarantee a minimum of 5, 10 or 30 editorial backlinks every 3 months. Earned media only.

From$995/month

The monthly growth engine

Why we work in monthly cycles.

We don’t sell one-off promises. We sell consistent, expert work every month — so improvements keep stacking up.

  1. 01

    SEO compounds

    Improvements build on each other. A better page this month makes next month’s content and links more effective.

  2. 02

    Consistency beats bursts

    Steady, defined monthly execution outperforms a one-off project that is never revisited.

  3. 03

    Priorities follow the data

    Every cycle starts from what Search Console and your business are telling us now — not a plan from six months ago.

See how a month works

SEO pricing

Choose your growth plan.

A stronger existing website. New pages for the services you want to grow. More room to expand. Choose your next step, with onboarding and a clear SEO roadmap included in every plan.

Show prices for

Every plan starts with your business. SEO assessment, keyword research and a three-month roadmap included.

Then we improve, monitor and report each month, with a named SEO specialist looking after the work.

SEO

Essentials

For small businesses ready to give their existing website the attention it deserves.

$750/month

3-month initial term, then monthly

Request SEO Essentials
  • Monthly page improvements guided by customer searches
  • Technical SEO checks and targeted fixes
  • Internal linking and search performance monitoring
  • Your monthly progress report and next steps

Included at the start

  • Initial technical SEO assessment
  • Search visibility baseline
  • Initial keyword research
  • Primary keyword map
  • Three-month action plan
  • Identification of important SEO weaknesses

Included every month

  • One existing-page optimization: search intent, headings, copy and on-page SEO
  • One technical SEO health review
  • Up to one minor technical SEO fix
  • Relevant internal linking work
  • Google Business Profile review (where eligible)
  • Search Console monitoring
  • Monthly completed-work report
  • Brief performance interpretation
  • Email communication

SEO

Scale

For growing businesses with more services, locations or search opportunities to pursue.

$2,450/month

3-month initial term, then monthly

Request SEO Scale
  • Twice the content creation and page improvement capacity of Growth
  • Expanded keyword and competitor research
  • More capacity for technical fixes and internal linking
  • Quarterly strategy and conversion reviews

Included at the start

  • Expanded technical and SEO assessment
  • Keyword research
  • Competitor research
  • Content-gap planning
  • Three-month SEO roadmap

Included every month

  • Two new SEO-focused pages or substantial rewrites (each up to ~1,000 finished words)
  • Two additional existing-page optimizations
  • Expanded keyword and competitor research
  • Internal linking improvements
  • Technical health review
  • Up to four minor technical SEO fixes
  • Monthly work and performance reporting
  • Quarterly conversion-focused review
  • Quarterly SEO strategy review

All SEO plans: 3-month initial commitment, then month to month with 30 days’ written notice. First-month onboarding included. One eligible English-language website, one primary market. Prices exclude any applicable taxes.

Compare every plan in detail ·Digital PR packages

Transparent reporting

See exactly what you receive

Every month you get a plain-English report that separates the work we delivered from the outcomes we observed — so you always know what was done, why it matters and what comes next.

Illustrative sample — not client data

Northstar Advisory

Sample report · SEO Growth plan · September 1–30

Work deliveredOutcomes observed

Summary from your SEO specialist

Written by a person, not generated

The process improvement page is live, and the operations consulting page now answers the buyer questions we identified. Impressions are rising, while clicks have changed less. We need more data to assess inquiry quality. Next month we focus on team training and the remaining service-page questions.

Work completed this month

Work delivered
  • New pageProcess improvement consulting/process-improvement/ · ~1,000 wordsLive
  • OptimizedOperations consulting pageTitle, headings, FAQs and intent match improvedDone
  • TechnicalFixed 4 broken internal linksFound in monthly health reviewDone
  • TechnicalDuplicate title tags resolved3 service pagesDone
  • Links7 internal links addedFrom blog posts to service pagesDone

Search Console snapshot

Outcomes observed
Clicks1,016▲ vs. previous 30 days
Impressions19,756▲ vs. previous 30 days

Illustrative data for a fictional business.

Notable query movements

Avg. position
QueryAugSep
process improvement consulting18.49.2(improved)
business consulting services14.111.6(improved)
business consulting cost22.715.3(improved)
change management consulting31.024.8(improved)

Next month’s priorities

  1. 01Publish “Team training” service page (approved outline)
  2. 02Improve the operations consulting page for buyer questions
  3. 03Fix slow-loading case-study images flagged in health review
  4. 04Add internal links to the new process improvement page
Prepared by Bink MediaIllustrative sample — fictional business, not client data

Your first 90 days

A clear start, month by month

No black box. Here is exactly what happens in your first quarter with us — from access and research to finished work and an honest review.

  1. Days 1–30

    Month 1: Onboard & understand

    We learn your business, get the right access and build the plan.

    • Access & kickoff
    • Technical assessment / audit
    • Search visibility baseline
    • Keyword research & keyword map
    • Your 3-month roadmap
    • First quick wins
  2. Days 31–60

    Month 2: Implement

    The roadmap turns into finished, visible work on your website.

    • Priority page optimizations
    • New content, per your plan
    • Technical fixes
    • Internal linking improvements
  3. Days 61–90

    Month 3: Measure & refine

    We review what changed, report honestly and sharpen the next quarter.

    • Performance review
    • Monthly report
    • Refined roadmap
    • Quarterly strategy review (Growth & Scale)
    • Agree on next quarter’s priorities

After 90 days: month-to-month

Your plan continues on a monthly rolling basis. You can cancel with 30 days’ notice — no long lock-in.

An honest note: SEO results typically build over several months. The first quarter lays the foundation; we report the work delivered and the outcomes observed separately, so you can judge progress clearly.

Real people behind the work

Smart systems. Real people.

Tools help us research, check and track. Robbert and Olesia set the priorities, review the work and keep you informed.

Portrait of Robbert Bink, founder of Bink Media

Strategy & technology

Robbert Bink

Founder & Growth Strategy

Robbert leads strategy, technology and partnerships. He turns business goals into a clear scope of work for the team.

Business priorities · Technology · Partnerships

Portrait of Olesia Hulych, SEO Specialist at Bink Media

Your day-to-day contact

Olesia Hulych

SEO Specialist & Client Operations

Olesia handles keyword research, page improvements and reporting. She is your direct contact for questions and monthly progress.

Research · Page improvements · Reporting

About Bink Media

Beyond search · Digital PR

Expertise worth quoting.

Journalists look for credible experts every day. We find the requests that genuinely fit your business, help you contribute something useful, and turn good answers into editorial backlinks, with a guaranteed minimum every 3 months.

SEO and Digital PR do different jobs.

SEO improves your own website so it earns its place in search — steadily, compounding every month. HARO link building earns editorial backlinks elsewhere through genuine expert contributions, with a guaranteed minimum every 3 months. Editors still decide where and how they quote you — which is exactly why those links carry weight. No paid placements, no PBNs.

AspectSEODigital PR
Where the work happensOn your own websiteIn other publications
How it buildsCompounds month after monthEarned link by link
What we guaranteeThe defined monthly workA minimum of 5, 10 or 30 editorial backlinks
What we don’tSearch engine rankingsWhich publication, the anchor or the go-live day

Questions, answered

Before you decide.

Honest answers to what businesses ask us most. Something else on your mind?

Ask our team directly

How long does SEO take to show results?

Most websites need several months before meaningful changes in rankings and traffic become visible. Timing depends on your competition, your website’s starting point and how quickly changes can be implemented.

You’ll see completed work from the first month. The outcomes that work leads to usually build over time — which is why every report separates work delivered from results observed.

What happens after the first 3 months?

Your subscription simply continues month to month. We keep working through your roadmap, review what the data is telling us and adjust priorities. You can also move to a different plan if your needs change.

Can I cancel?

Yes. Every SEO plan starts with a 3-month initial term, because the first months include onboarding, research and foundational work. After that you can cancel with 30 days’ written notice. Improvements already implemented on your website stay yours.

What do you need from me?

Access to your website (CMS editor or admin), Google Search Console and — where relevant — Google Analytics and your Google Business Profile. We also need one contact person who can answer questions about your services and approve content and important changes. We’ll keep requests clear and bundled so they don’t take much of your time.

Do you guarantee rankings?

No — and you should be cautious of anyone who does. Search engines decide rankings, and they weigh many factors no agency controls. What we do guarantee is clear: the defined monthly work in your plan, done carefully, and an honest report on what we did and what changed.

Which SEO package is right for me?

Essentials suits small businesses that need a reliable foundation and steady improvements to existing pages. Growth adds new search-focused content every month and is the right fit for most established small businesses. Scale doubles the content and optimization capacity for growing service businesses.

Not sure? Compare them on our SEO packages page or ask us — we’ll tell you honestly which plan fits.

Do you work with my CMS?

Very likely. We work with WordPress, Webflow, Shopify, Squarespace, Wix and most other mainstream platforms, provided we have appropriate editor access. Custom development, redesigns and website migrations are outside the scope of the monthly plans.

What’s in the monthly report?

A plain-English overview of the work completed that month (pages improved, content published, technical fixes), Search Console performance with our interpretation, and the priorities for next month. You can see a sample report above.

What’s the difference between SEO and Digital PR?

SEO improves your own website so it becomes easier to find for the searches that matter — it compounds month after month. Digital PR (HARO link building) earns editorial backlinks on other websites by contributing genuine expertise to journalist requests — with a guaranteed minimum of 5, 10 or 30 links every 3 months. Editors still decide the publication, anchor and timing, and we never guarantee rankings. Read more about HARO link building.

Do you work with businesses outside the US, UK and Canada?

Our plans are built for businesses targeting customers in the United States, the United Kingdom or Canada. Each subscription covers one English-language website and one primary market. If you’re based elsewhere but your customers are in one of these markets, get in touch.

Your next stage of growth starts with a better search strategy.