HARO link building · Digital PR
HARO link building, done properly: we answer genuine journalist requests in your voice and on deadline, and guarantee a minimum of 5, 10 or 30 editorial backlinks per campaign, all from DR 30+ websites. Earned media only, never bought.
From$995/month3, 6 or 12-month campaigns
What is HARO link building?
Every day, journalists publish requests when they need a quote, expert commentary, an industry insight or a practical example. HARO link building means answering those requests on your behalf: concise, relevant, written in your voice. It’s a form of reactive Digital PR, and the opposite of buying links.
If a journalist chooses your response, coverage follows. If not, it doesn’t. That uncertainty is exactly what makes earned coverage credible.
How journalist-source outreach works
Follow a single expert answer from your business to a reporter’s desk and into a live article, and see where the journalist’s independent decision sits in a campaign with guaranteed link minimums.
01Your expertise
We build a spokesperson profile with you: credentials, the topics you can speak to with authority, and the opinions you’re comfortable putting your name to. That profile is the filter for everything that follows.
One expert, one business, real experience.
02A journalist asks
Journalists post requests for expert input on HARO and similar platforms every day. We review them against your profile and keep only the ones where you are a credible, genuinely useful answer.
Most requests are not a fit. We skip them.
03A careful pitch
We research the angle and write a quote-ready response: specific, helpful to the journalist, never salesy. It goes out before the deadline, after whatever approval you’ve asked for.
Individually written. No templates.
04Their decision
Editors decide which sources make the article, where you appear and how the link is written. We don’t pay for placement — which is exactly why these links carry weight. We can’t pick the publication or the day it goes live.
Independent editorial judgment is what makes it credible.
05Guaranteed links
Every published link is verified — source, DR and link type — and counted toward your package’s guaranteed minimum: 5+, 10+ or 30+ editorial backlinks, all from DR 30+ websites. If the floor isn’t reached within the booked term, we keep working at no extra cost.
Not every response is used. That’s why we guarantee the total, not each answer.
Illustrative example · fictional expert, business, request and article
What we do for you
You bring the expertise. We do the daily work of finding, filtering, writing, coordinating and reporting, so you only spend time where your input genuinely matters.
We check HARO and similar journalist-request platforms throughout the working day for requests that match the topics you can speak to.
Each request is judged on relevance, outlet quality, editorial intent and realistic chances. We skip anything that wouldn’t reflect well on you.
Concise, quote-ready responses with specific insight, written as you: founder-led, brand-led or expert-led, never salesy.
Facts, figures and opinions are checked with you according to the approval mode you choose, so nothing goes out that you wouldn’t say.
Pitches go out through the right channel before the journalist’s deadline, with follow-up only where the platform and journalist welcome it.
We look for published articles, check how the source was credited and record the link type: followed, nofollow or mention only.
A clear monthly report: every link secured, its source, DR and link type, and progress against your guaranteed minimum.
Our process
Journalist outreach rewards whoever sends the most useful answer before the deadline. Here’s how a request becomes a response, and a response becomes a link.
Every working day
Journalist requests on HARO, Qwoted, Featured, Help a B2B Writer and niche networks are checked against your spokesperson profile.
Within hours
We keep only requests with clear topic relevance, a reputable outlet, genuine editorial intent and a realistic chance of selection.
Before the deadline
A concise, specific answer built to be quoted: helpful to the journalist first, written in your voice, with credentials the journalist can verify.
Deadline → weeks later
Approved responses are submitted on time. We then watch for publication, verify each link and its DR, and count it toward your guaranteed minimum.
Choose the voice
Choose the approval mode
We agree both during onboarding. Journalist deadlines are often measured in hours, so slow approvals cost opportunities.
Guarantees and limits
We guarantee the minimum number of editorial backlinks. What we can’t promise is just as clear. You should know both before you spend a dollar.
What you get
Editorial limits
If a target isn’t reached within the booked term, we keep working at no additional cost until it is. No refunds apply.
SEO and Digital PR
SEO · our primary service
What to watch: how your pages perform in search over months.
Explore SEO servicesDigital PR · HARO link building
What to watch: links secured against your guaranteed minimum, and who is citing you.
See HARO packagesStrong pages give earned links something worth pointing to; earned coverage gives strong pages more authority. We usually recommend starting with an SEO package and adding Digital PR once the foundation is in place, or running both from the start if your site is already in good shape.
Platforms we monitor
Relying on a single platform is fragile; HARO itself went offline for several months in 2024–2025. We monitor several journalist-request services and focus on the requests where selection is realistic and worthwhile.
Help a Reporter Out
The original journalist-source service, relaunched in 2025 by Featured.com as a free, email-based format.
Expert-source marketplace
Reporters and producers post requests for named experts and commentary.
Expert Q&A platform
Publishers source expert answers and quotes for articles across many industries.
B2B source requests
Writers covering business, marketing, SaaS and professional topics look for practitioner input.
Industry-specific requests
Smaller newsletters and communities where journalists in specific sectors look for sources.
Every request is filtered on
We don’t chase everything. Platform names are listed for clarity only: Bink Media is not affiliated with, endorsed by or a partner of any of these services.
Eligibility
We accept Digital PR clients when we believe journalists will genuinely want to hear from them. These are the four things we look for.
Hands-on experience in your field that a journalist can verify: role, credentials, years in practice, a body of work.
Journalists quote people, not logos. Your spokesperson needs to be comfortable being named publicly with their title.
Many requests close within hours. Someone needs to answer quick questions or approvals within a working day.
An established, transparent website with clear ownership and contact details: somewhere a journalist can check you out.
Usually less suitable
What we’ll ask you for
Every enquiry starts with an expert eligibility review. If journalist outreach isn’t the right move for you yet, we’ll say so, and tell you what would change that.
HARO link building packages
Fixed-term campaigns of 3, 6 or 12 months, each with a guaranteed link floor and our make-good policy. Switch currency for US, UK or Canadian pricing.
HARO link building
A focused starter campaign for brands that want to test Digital PR properly.
3-, 6- or 12-month campaign
5+ links guaranteed
Request HARO LaunchIncluded at the start
Included every month
HARO link building
A bigger, more active campaign for brands who want backlinks to become a regular growth lever.
3-, 6- or 12-month campaign
10+ links guaranteed
Request HARO GrowthIncluded at the start
Included every month
HARO link building
An aggressive campaign for very competitive markets or brands that want to move quickly.
3-, 6- or 12-month campaign
30+ links guaranteed
Request HARO DominanceIncluded at the start
Included every month
All plans include strategy, campaign planning, copywriting, outreach, HARO-style responses and reporting. All coverage is earned — we don’t buy links or use PBNs. Campaigns run for 3, 6 or 12 months. If a campaign’s link targets aren’t reached within the booked term, we keep working at no additional cost until they are — or until further execution becomes unreasonable. No refunds apply.
Transparent reporting
Each month you get a plain-English campaign report: every link secured with its source, DR and link type, your DR mix, and progress against each guaranteed minimum, so you always know where the campaign stands.
Illustrative sample · fictional client & data
HARO campaign report
Larkspur Bookkeeping (sample) · HARO Growth · Month 4 of 6
7 of 10+ guaranteed editorial backlinks secured
On track · 2 months leftLink log (excerpt)
| When | Request | DR | Status | Notes |
|---|---|---|---|---|
| Wk 13 | Protecting cash flow in a slow quarterNational small-business site | 78 | Link live | Quoted; branded link to homepage |
| Wk 13 | When to hire your first bookkeeperPersonal-finance publication | 71 | Link live | High-traffic site; URL link |
| Wk 14 | Year-end tax preparationRegional business journal | 52 | Link live | Quoted with title; branded link |
| Wk 15 | Software stacks for small firmsAccounting trade publication | 46 | Article live; confirming the link | |
| Wk 15 | Late-paying clientsStartup news site | — | Response submitted | Deadline met; awaiting publication |
| Wk 16 | Side-hustle money tips for studentsLifestyle blog | — | Declined by us | Outside her expertise; not answered |
Make-good: not needed so far. If the 10+ floor weren’t reached by the end of month 6, we’d keep working at no additional cost until it is.
Next month: prioritize high-traffic personal-finance requests; refresh two approved talking points with Maya.
Who you’ll work with
No anonymous outsourcing chain. You’ll know who is responsible for your campaign, who reviews what goes out under your name, and who answers your emails.
Founder & Growth StrategyNetherlands-based entrepreneur who has been building websites and online businesses since around 2007. Robbert leads strategy, technology and partnerships at Bink Media.
Olesia runs the day-to-day SEO work — keyword research, content improvements, internal linking and Search Console monitoring — and is your direct point of contact.
HARO link building FAQ
HARO link building means answering journalists who are actively looking for expert sources. Reporters post requests ("queries") for quotes, commentary or examples; we find the requests that genuinely match your expertise, write a useful response in your voice and submit it before the deadline.
When a journalist uses your input, you are quoted in their article — usually with a link to your website. The name comes from HARO (Help a Reporter Out), the best-known of these platforms.
Yes, in a new form. HARO was owned for years by Cision, which rebranded it as Connectively and then shut the service down in December 2024. Featured.com acquired HARO and relaunched it in April 2025 as a free, email-based service.
We also monitor comparable journalist-request platforms such as Qwoted, Featured and Help a B2B Writer, so a campaign never depends on a single source. Bink Media is not affiliated with HARO or any of these platforms.
Yes — a minimum number. Each package has a guaranteed link floor: 5+ (HARO Launch), 10+ (HARO Growth) or 30+ (HARO Dominance) editorial backlinks, all from DR 30+ websites, with minimums from DR 70+ domains and high-traffic sites. Because we work with real journalists, no one can promise an exact number on a specific day — but campaigns are designed to reach or exceed those floors.
If a campaign’s link targets aren’t reached within the booked term, we keep working at no additional cost until they are — or until further execution becomes unreasonable. No refunds apply.
If a campaign’s link targets aren’t reached within the booked term, we keep working at no additional cost until they are — or until further execution becomes unreasonable. No refunds apply.
In practice that means you never pay extra to reach the link floor you booked.
No. We guarantee the minimum number and quality of links, not the names of the outlets. Journalists and editors decide who they quote, and in which article. We prioritize the outlet types and audiences that matter most to you, and every link we report is a real editorial placement you can click.
No — not in genuine journalist outreach. Links are usually branded or URL links (your company name or domain), placed where the editor sees fit. That natural profile is exactly what makes earned links valuable. We report every link with its source, domain rating and link type.
It varies by publication. Some articles go live within days of a deadline; others are published weeks later, and journalists often don’t notify the sources they used. That’s why campaigns run for a fixed term of 3, 6 or 12 months, and why we track coverage continuously. The guaranteed minimum applies to the campaign as a whole, not to a particular week.
Yes. Every link is earned media: a reporter independently decides to use your expertise. No paid placements, no private blog networks (PBNs), no link insertions and no link farms. Links are permanent, with no ongoing fees after the campaign. Earned links support your authority over time, but we never promise rankings or traffic — they work best alongside a healthy website and steady SEO work.
You choose. During onboarding we build your spokesperson profile — credentials, topics you can speak to, approved facts and opinions — and agree an approval mode: fully managed within that profile, selective approvals (for example only new facts or figures), or full review before submission. Faster approvals mean more opportunities caught before their deadlines.
Businesses with a real expert who is happy to be quoted by name: founders, executives and specialists in areas such as B2B and SaaS, professional services, home services, e-commerce, health and wellness (within what can be substantiated) and personal finance. It is less effective for anonymous affiliate sites, brands without a clear area of expertise, or anyone unwilling to be named publicly.
SEO improves your own website so search engines can understand, trust and rank it — content, technical health, internal links. Digital PR earns mentions and links on other people’s websites through journalists. SEO is our primary service and the foundation; HARO link building adds outside authority on top. See our SEO services or the SEO packages.
No. Bink Media is an independent agency. We use journalist-request platforms the same way any expert source can, and we follow each platform’s rules. We don’t buy placements, and no platform or journalist is paid by us to feature our clients.
Yes. Agencies can resell the same HARO packages — with the same guaranteed link minimums — under their own brand, with client-ready reporting. See white-label HARO for agencies.
More questions? Read our guides on the Bink Media blog or ask us directly.
Digital PR & HARO link building
Choose a package or ask for an eligibility review first. We’ll tell you honestly whether HARO link building is the right move for your business right now.
Prefer to start with your own website? Our SEO packages are the natural first step.
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