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HARO link building packages

Guaranteed editorial links, earned the right way.

Three fixed-term campaigns with a guaranteed minimum of 5, 10 or 30 editorial backlinks, all from DR 30+ websites. Earned media only: no paid placements, no networks, no shortcuts.

From$995/month3, 6 or 12-month campaigns

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Choose your package

Launch, Growth or Dominance.

Same careful process; the guaranteed link floor and the pace scale up. Switch currency for US, UK or Canadian pricing.

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HARO link building

Launch

A focused starter campaign for brands that want to test Digital PR properly.

$995/month

3-, 6- or 12-month campaign

5+ links guaranteed

Request HARO Launch
  • At least 5 editorial backlinks
  • All links from DR 30+ websites
  • Minimum 2 links from DR 70+ domains
  • At least 2 links from sites with high monthly traffic
  • Fixed-term campaign — no automatic renewal

Included at the start

  • Strategy & campaign planning
  • Expert positioning and talking points
  • Approval workflow agreed upfront

Included every month

  • Daily monitoring of journalist requests (HARO, Qwoted, Featured and similar)
  • HARO-style expert responses written in your voice
  • Copywriting, outreach and deadline management
  • Link tracking and campaign reporting
  • At least 5 editorial backlinks over the campaign
  • All links from DR 30+ websites · minimum 2 from DR 70+ domains
  • At least 2 links from sites with high monthly traffic
  • Earned coverage only — no paid placements, no PBNs
Recommended

HARO link building

Growth

A bigger, more active campaign for brands who want backlinks to become a regular growth lever.

$1,990/month

3-, 6- or 12-month campaign

10+ links guaranteed

Request HARO Growth
  • At least 10 editorial backlinks
  • All links from DR 30+ websites
  • Minimum 2 links from DR 70+ domains
  • At least 2 links from sites with high monthly traffic
  • Fixed-term campaign — no automatic renewal

Included at the start

  • Strategy & campaign planning
  • Expert positioning and talking points
  • Approval workflow agreed upfront

Included every month

  • Daily monitoring of journalist requests (HARO, Qwoted, Featured and similar)
  • HARO-style expert responses written in your voice
  • Copywriting, outreach and deadline management
  • Link tracking and campaign reporting
  • At least 10 editorial backlinks over the campaign
  • All links from DR 30+ websites · minimum 2 from DR 70+ domains
  • At least 2 links from sites with high monthly traffic
  • Earned coverage only — no paid placements, no PBNs

HARO link building

Dominance

An aggressive campaign for very competitive markets or brands that want to move quickly.

$5,895/month

3-, 6- or 12-month campaign

30+ links guaranteed

Request HARO Dominance
  • At least 30 editorial backlinks
  • All links from DR 30+ websites
  • Minimum 6 links from DR 70+ domains
  • At least 6 links from sites with high monthly traffic
  • Fixed-term campaign — no automatic renewal

Included at the start

  • Strategy & campaign planning
  • Expert positioning and talking points
  • Approval workflow agreed upfront

Included every month

  • Daily monitoring of journalist requests (HARO, Qwoted, Featured and similar)
  • HARO-style expert responses written in your voice
  • Copywriting, outreach and deadline management
  • Link tracking and campaign reporting
  • At least 30 editorial backlinks over the campaign
  • All links from DR 30+ websites · minimum 6 from DR 70+ domains
  • At least 6 links from sites with high monthly traffic
  • Earned coverage only — no paid placements, no PBNs

All plans include strategy, campaign planning, copywriting, outreach, HARO-style responses and reporting. All coverage is earned — we don’t buy links or use PBNs. Campaigns run for 3, 6 or 12 months. If a campaign’s link targets aren’t reached within the booked term, we keep working at no additional cost until they are — or until further execution becomes unreasonable. No refunds apply.

Compare HARO packages in detail

Digital PR package comparison
Compare plansLaunch$995/moRequest Growth$1,990/moRequest Dominance$5,895/moRequest
Guaranteed link targets
Editorial backlinks (minimum)5+10+30+
All links from DR 30+ websites
Links from DR 70+ domains (minimum)226
Links from high-traffic sites (minimum)226
Make-good if targets aren’t met in time
Every campaign
Campaign length3, 6 or 12 months3, 6 or 12 months3, 6 or 12 months
Strategy & campaign planning
Daily journalist-request monitoring
Copywriting & HARO-style expert responses
Outreach & deadline management
Link tracking & reporting
Earned coverage only (no paid links, no PBNs)
Launch$995/month

Guaranteed link targets

Editorial backlinks (minimum)
5+
All links from DR 30+ websites
Included
Links from DR 70+ domains (minimum)
2
Links from high-traffic sites (minimum)
2
Make-good if targets aren’t met in time
Included

Every campaign

Campaign length
3, 6 or 12 months
Strategy & campaign planning
Included
Daily journalist-request monitoring
Included
Copywriting & HARO-style expert responses
Included
Outreach & deadline management
Included
Link tracking & reporting
Included
Earned coverage only (no paid links, no PBNs)
Included
Request HARO Launch
Growth$1,990/month

Guaranteed link targets

Editorial backlinks (minimum)
10+
All links from DR 30+ websites
Included
Links from DR 70+ domains (minimum)
2
Links from high-traffic sites (minimum)
2
Make-good if targets aren’t met in time
Included

Every campaign

Campaign length
3, 6 or 12 months
Strategy & campaign planning
Included
Daily journalist-request monitoring
Included
Copywriting & HARO-style expert responses
Included
Outreach & deadline management
Included
Link tracking & reporting
Included
Earned coverage only (no paid links, no PBNs)
Included
Request HARO Growth
Dominance$5,895/month

Guaranteed link targets

Editorial backlinks (minimum)
30+
All links from DR 30+ websites
Included
Links from DR 70+ domains (minimum)
6
Links from high-traffic sites (minimum)
6
Make-good if targets aren’t met in time
Included

Every campaign

Campaign length
3, 6 or 12 months
Strategy & campaign planning
Included
Daily journalist-request monitoring
Included
Copywriting & HARO-style expert responses
Included
Outreach & deadline management
Included
Link tracking & reporting
Included
Earned coverage only (no paid links, no PBNs)
Included
Request HARO Dominance

The guarantee, defined

What counts toward your guaranteed links.

We guarantee the minimum number of editorial backlinks, and we define exactly what a qualifying link is. What stays with the editor, we say plainly too.

Counts toward your minimum

  1. 1An editorial backlink to your website, in a published article
  2. 2Earned through a journalist response — never a paid, sponsored or advertorial placement
  3. 3On a real publication: no PBNs, link farms or link insertions
  4. 4From a website with a Domain Rating (DR) of 30 or higher
  5. 5Live and verifiable, reported with its URL, DR and link type

What we still can’t promise

  • Specific publications or outlet names: editors decide who they quote
  • Exact anchor text or where in the article the link sits
  • The exact day a link goes live: some articles publish weeks after a deadline
  • Rankings, traffic or revenue: links support authority, they don’t guarantee positions

Make-good policy

Targets not met in time? We keep working, at no extra cost.

If a campaign’s link targets aren’t reached within the booked term, we keep working at no additional cost until they are — or until further execution becomes unreasonable. No refunds apply.

Illustrative example

How a make-good works (HARO Launch, 3-month campaign)
Guaranteed minimum5+ links
Secured by the end of month 34
Make-good periodWe keep going
Link 5 securedWeek 15
Extra fee for the make-goodNone
Your report tracks every minimum — total links, DR 70+ and high-traffic — throughout the campaign.

Onboarding

Your spokesperson profile and approval mode.

In the first weeks we build the profile every response is written from, and agree how approvals work. Journalist deadlines can be a matter of hours, so getting this right up front is what lets us move quickly without ever putting words in your mouth.

Who you are

Name, title, short bio, headshot and the credentials a journalist can verify.

What you can speak to

Core topics, adjacent topics, and subjects you’d rather avoid.

Approved talking points

Facts, figures, opinions and stories you’re happy to have quoted.

Where to point people

Your website and the page you’d prefer a journalist to reference, if they link.

Choose an approval mode (you can change it later)

  1. 01

    Fully managed

    We submit within your profile and approved talking points. Fastest, and best for busy founders.

  2. 02

    Selective approval

    Only responses that introduce new facts, figures or opinions come to you before submission.

  3. 03

    Full review

    You approve every response. Works well if you can reply within a few hours on working days.

Terms in plain English

The essentials, before you enquire.

The full conditions are in our terms of service. These are the points people ask about most.

Campaign length
A fixed term of 3, 6 or 12 months, billed monthly at the package price. Campaigns don’t renew automatically.
Billing
Monthly, in USD, GBP or CAD. Prices exclude any applicable taxes.
Guaranteed minimums
Each package guarantees a minimum number of editorial backlinks (5+, 10+ or 30+), all from DR 30+ websites, plus minimums from DR 70+ domains and high-traffic sites.
Make-good policy
If a campaign’s link targets aren’t reached within the booked term, we keep working at no additional cost until they are — or until further execution becomes unreasonable. No refunds apply.
Editorial control
Journalists and editors decide the publication, anchor text, link placement and go-live date. We don’t guarantee rankings or traffic.
Scope & eligibility
One website or business and one spokesperson profile per package. Every new campaign starts with an expert eligibility review; we may decline if outreach won’t serve you well.

SEO is our primary service

Not sure link building comes first? Often, it doesn’t.

Earned links work best when they point to a website that’s already in good shape. We usually recommend starting with a monthly SEO package and adding journalist outreach once the foundation is in place.

See SEO packages How our SEO works

Package FAQ

Questions about the packages.

What is the difference between Launch, Growth and Dominance?

The guaranteed link floor and the pace of the campaign. HARO Launch guarantees at least 5 editorial backlinks, HARO Growth at least 10 and HARO Dominance at least 30. Every link comes from a DR 30+ website; Launch and Growth include at least 2 links from DR 70+ domains, Dominance at least 6. All plans include strategy, campaign planning, copywriting, outreach, HARO-style responses and reporting. All coverage is earned — we don’t buy links or use PBNs.

Do you guarantee links?

Yes — a minimum number. Each package has a guaranteed link floor: 5+ (HARO Launch), 10+ (HARO Growth) or 30+ (HARO Dominance) editorial backlinks, all from DR 30+ websites, with minimums from DR 70+ domains and high-traffic sites. Because we work with real journalists, no one can promise an exact number on a specific day — but campaigns are designed to reach or exceed those floors.

If a campaign’s link targets aren’t reached within the booked term, we keep working at no additional cost until they are — or until further execution becomes unreasonable. No refunds apply.

What happens if the targets aren’t met within the campaign?

If a campaign’s link targets aren’t reached within the booked term, we keep working at no additional cost until they are — or until further execution becomes unreasonable. No refunds apply.

In practice that means you never pay extra to reach the link floor you booked.

How long is a campaign, and does it renew?

You choose a fixed term of 3, 6 or 12 months, billed at the monthly package price. Campaigns don’t renew automatically — at the end we review the results with you and you decide whether to book another.

Can you guarantee specific publications?

No. We guarantee the minimum number and quality of links, not the names of the outlets. Journalists and editors decide who they quote, and in which article. We prioritize the outlet types and audiences that matter most to you, and every link we report is a real editorial placement you can click.

Can I choose the anchor text?

No — not in genuine journalist outreach. Links are usually branded or URL links (your company name or domain), placed where the editor sees fit. That natural profile is exactly what makes earned links valuable. We report every link with its source, domain rating and link type.

Do I need to approve every response?

You choose. During onboarding we build your spokesperson profile — credentials, topics you can speak to, approved facts and opinions — and agree an approval mode: fully managed within that profile, selective approvals (for example only new facts or figures), or full review before submission. Faster approvals mean more opportunities caught before their deadlines.

Can I have more than one spokesperson?

Each package includes one spokesperson profile for one business. If you have several experts — for example a founder and a head of product — ask us; we will suggest a sensible setup.

Do the prices include tax?

Prices are shown per month and exclude any applicable taxes. Pricing is available in US dollars, British pounds and Canadian dollars — use the switch above the packages.

New to journalist outreach? Start with how HARO link building works, or read about our white-label option for agencies.

HARO link building packages

Pick a package. We’ll check the fit first.

Every enquiry starts with an expert eligibility review. If HARO link building isn’t right for you yet, we’ll tell you and suggest what would be.

Request HARO GrowthStart with HARO Launch